"Sociala Experiment" or "experiencing social media" was created in early 2010 with two purposes.

One being a place to give my humble opinions on whatever I stumle upon while navigating through the dense undergrowth of social (and other) media on the Internet.

Another being one of my test areas for chum.ly, which also means posts on virtually whatever, and not necessarily have any relation to social media whatsoever.

The latter will dominate for the time being, seeing that chum.ly is in an intensive developmental phase right now that requires focus and feedback from all of us lucky enough to be onboard. Don't expect any insider reports, though. It'll probably just mean that the blog will be spammed with posts like "this is a test post" and such. If that bothers you, please feel free to check back in a month or so... ;)